By: Marshaun L. Quinniey of MLQ Developments
Recently, in 2018 with the purchase of Weebly by Square, investments were made to supply an easy-to-use secure E-commerce website builder (https://squareup.com/us/en). Like Weebly, Wix, and Squarespace, the Square website builder supplies the components that are essential for e-commerce website development. With a small learning curve, this website builder allowed users who may or may not be savvy with technology to easily set up an account and build websites for commerce, without coding. In addition, this website builder was complimented with user-friendly inbuilt marketing features for email marketing, recovering abandoned carts, and tools for tracking, organizing paid advertisements, and managing site data related to sales.
Due to this website builder’s user-friendliness and inexpensive price tag, along with the popularity of the square commerce platform, this device is situated to supply needed help to small businesses that do not have large amounts of startup capital. This website enables these types of small businesses to grow their business across the internet in a cost-effective manner. Theoretically, small businesses can use such tech to build a global market.
The unique and attractive quality of the website builder is the lack of an upfront fee for setting up and selling products. through a website. Square takes a small percentage of each sale as opposed to requiring a startup business to pay a setup or activation fee for a website. Although a start-up business should consider other platforms after graduating from the initial startup phase, this platform allows many small businesses to easily set up a website that effectively conducts e-commerce. As a result, new business owners can focus their energy and tenacity to manage, market, and grow their business. In addition, complimenting the website with components to support inexpensive email and social media marketing will only aid business growth available through the website. In addition, help or supports is available to help users resolve their problems with their E-commerce website.
Some steps for organizing website content and developing a website may not always be obvious to a beginner. Not knowing such steps may add frustration and discouragement to the development process. Some tip or recommendations for taking steps to create an effective website include:
1. Establish the vision and mission for business.
2. Establish goals for achieving the mission and vision.
3. Research and define resources that are useful for accomplishing goals.
4. Research topics relevant to goals
5. Create content that supports accomplishing the goals (text, photos, audios, videos, graphs, etc…)
6. Develop a wireframe of the website to create a model layout.
7. Develop the website with the website builder.
8. Evaluate the website and revise the website.
Developing a website does not have to be an overwhelming challenge. Resources are available such as Square Sites to simplify this task for business owners. However, sometimes any and everything can go wrong unexpectedly, or a person may desire to delegate the responsibility of building a website. If additional, assistance is needed with the development of a website or web-related task MLQ Developments is happy to help. Reach out to mlq@mlqdevelopments or 716.218.9599. Let’s leverage technology such as a website to build a prosperous community with the people in the community.